In an effort to speak out against bulimia, or else to sell clothes (I haven’t figured out which), London – Melbourne apparel label Klezinski, with the help of filmmaker Callum Cooper, put together this fascinating video that just might make you lose your lunch, but it also opens your mind to see something (i.e. jumping rope) in a way you never have before.
At your first watch-through you’re taken through a series of stages of befuddlement, first experiencing a sort of “oh yeah” uncertainty, then as it dawns on you how complex the process just might be, the WTF hits. In the end the unusual film technique (essentially elaborate rigging) baffles, defying common logic, making you wish hadn’t had those deep fried chicken wings for lunch and that you knew a little more about cameras.
Callum says, “As far as technique, I make sculptures that are used to create moving images.” Cryptic. But there are hints as to the process on his website if you’re interested.
Either way, this filming technique is industrious. In use since the late 70s when innovative filmmakers like Tony Hill started using it to take filmed images out of context, it caught on in the 80s after U2 used it in a music video.
Camera tricks certainly aren’t new, it’s been mainstay of filmmakers before the advent of CGI, and I really appreciate them still being used to create a sense of significance by modern filmmakers. Plus the editing job in this one is worth the dime itself. Take a look, but be warned, you might want to have a Dramamine on hand just in case.
Visuals created by Callum Cooper. Hat tip going out to Mr. Cooper for turning me on to this high-concept piece.