Lost in the 415 is one person’s take on the fabulous City by the Bay and her love affair with its details (and the Instagram app).
I adore the simplicity and the fact that the blog is nothing more than it appears. It is what it is, as they say. One woman’s lens on a city she loves.
The photos aren’t numerous but she adds shots with each passing day as she makes her way around the 7×7.
Here’s a selection of images from the site.













